Gässli film festival: poster
I submitted a poster design for the Gässli film festival in Basel in collaboration with Vaidehi Hofer
Gässli film festival: teaserWe also submitted a teaser in the same style as the poster. Our goal was to combine the urban atmosphere of the festival with the topic 'film' with the sound. The parallel work on different media and formats was essential for the result, as both media with their characteristics led to new difficulties and inspirations.
light and depthA process on the topic of 'light and depth'. The process in a project is very important to me because it's where most of the learning and discovery can take place, which can help in other projects. I like to come up with new ideas out of the making. In this project, I worked primarily analogous, only rarely using the computer as a tool. The tools and materials I use bring their own aesthetics and content to the design. It is important to me to use them consciously. If you are using a mouse you can hold down 'shift' and then use your scroll wheel to scroll sideways.
gas stationA tabloid should be created on the topic 'gas station'. After an internet research on the topic, I noticed again and again the connection, which many seem to make, between driving a car and the male sex. This connection of driving a car with sex, violence/aggression and masculinity is very absurd to me. Sexist headlines like 'man left - woman right' are very extreme examples, but I'm very much interested in questioning the gender role images that are deeply rooted in our society.
#36daysoftypeEvery year at the beginning of spring there is an Instagram challenge called '36daysoftype'. For 36 days you design a letter or number and post it on Instagram every day. It was important to me that I was free to do whatever I felt like doing every day, regardless whether the letters would match or not.
outversoutvers is a young design startup that consists of artists with very diverse backgrounds. To communicate this diversity in the visual appearance, I chose simple geometric shapes that can be used for many different things, but still create a recognition value. To show the young, personal appearance of outvers, the salutation in letters is always a 'Grüessech!', a typical way of greeting people in Bern, where the agency is based. I had ping pong balls as giveaways printed with the logo and a QR code linking to the website.
fashion revolution I submitted a proposal for a campain of fashion revolution switzerland. A series of three posters was created and adapted for the social media presence on Facebook and Instagram. The Text means (from left to right) 'bad quality?' - 'focus on the price?' - 'diminishing value?'.
Since I am very interested in the topic of sustainability, I am automatically interested in fair fashion. In our society it is normal to buy new clothes regularly, even if they are not essential. The clothes themselves are usually no longer what gives you joy, but the experience of buying/consuming them. To get something new.
corona porn Together with Danja Leimgruber I created an animation on the topic before, during and after Corona for the 'Bund'-essay award ceremony.
Especially lately I try to get out of my usual design areas and get to know new ones. It is important to me not to fall into a routine but always to discover something new. It is about finding solutions adapted to the problem and therefore I do not want to follow a predefined recipe.
vvvvvvvv For the font 'Diverda Sans' I designed a brochure. I decided to take a closer look at the letter 'V' and show it representative for the font. The result is a selection from my form studies with this letter.
I like to work with different design approaches and the rational, rule-based kind of generative design is very interesting to me.